Plastic Free MB: A Glimpse Into the Plastic-Free Future Mindset
If you haven’t caught wind of the eco-trend taking over Miami, we welcome you back to civilization.
We hope your cave was cozy.
The word is out:
#PlasticFreeMB is huge and may be one of the key drivers towards our plastic-free future.
With its national appeal and community-building magic, Plastic Free Miami Beach has become one of the most impressive eco movements of the year.
It drastically changed the way businesses and community members view and act towards the planet and helped give other communities the courage to make similar changes.
How’s this done?
For all you cave-dwellers, Plastic Free MB aims to showcase businesses that have acted against plastics and shown environmental stewardship.
The program consists of three levels in which business owners can strive for.
The more plastic items businesses get rid of, the greater the level they can obtain.
Well, it doesn’t stop there.
Let’s delve deeper into this movement of keeping Miami Beach a slice of paradise.
Why is Plastic-Free MB Happening?
By the time you’ve finished reading these words, nearly ½ million plastic bottles will be used, worldwide.
The sad thing?
The majority of these bottles will be improperly discarded.
Which means they’ll end up polluting either our soils and waterways in landfills or clogging up our oceans.
This increase in plastic consumption and pollution is a big problem for coastal municipalities like Miami Beach.
While plastic has offered low-cost convenience for society in the past, it’s becoming much more than an inconvenience now.
It’s estimated that 8 million metric tons of plastic find its way to the ocean on an annual basis and 100 million marine creatures are killed annually from plastic pollution.
On top of that, plastic pollution costs at least $8 billion in damage to our marine ecosystems. It’s become not only a threat to wildlife, however to humans as well, through the food chain.
According to the UN, it’s critical to human’s safety, health and welfare to cut down on pollutants and litter.
But what about recycling, you say?
While some plastic can be recycled, it only accounts for ⅕ of the plastic currently being produced.
As gloomy as this all sounds, there is a shred of light:
With all this knowledge, the only way is up.
How a Plastic-Free Future Affects Future Businesses
According to Forbes, 77% of millenials are more willing to spend more on a product if they know it’s from a sustainable or ethical brand.
Plastic-free doesn’t mean convenience-free.
It means humanization and nobility.
And guess what?
This is exactly what customers are looking for.
The plastic-free future mindset isn’t just about reducing waste (while that’s the central part of it).
It’s about getting priorities straight in all matters of well-being, for the planet and our community.
The plastic-free future sends a message to industries and customers.
It says that we care about the state of our planet and about each other.
…And that we’ll go to any lengths to generate that change.
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